{"id":1132,"date":"2017-04-14T16:01:20","date_gmt":"2017-04-14T16:01:20","guid":{"rendered":"http:\/\/develop.aw-design.com\/?page_id=1132"},"modified":"2017-04-27T20:21:34","modified_gmt":"2017-04-27T20:21:34","slug":"process-farmers","status":"publish","type":"page","link":"http:\/\/aw-design.com\/index.php\/process-farmers\/","title":{"rendered":"process farmers"},"content":{"rendered":"
Farmers Pantry<\/span><\/h5>\n

Creating a new brand from scratch is a unique opportunity to define the most relevant aspects of a brand. American Snacks had several messages to convey about their new Farmers Pantry meal snacks. Our design exploratory revealed the correct balance. The focus is on the farmer with a gritty silhouette and background texture while the ingredients are presented on a clean white background. In addition, AW developed a tagline of \u201cProudly Grown in America\u201d to reinforce the message of home grown.<\/p>\n<\/div><\/div>

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Farmers Pantry<\/span><\/h5>\n

Creating a new brand from scratch is a unique opportunity to define the most relevant aspects of a brand. American Snacks had several messages to convey about their new Farmers Pantry meal snacks. Our design exploratory revealed the correct balance. The focus is on the farmer with a gritty silhouette and background texture while the ingredients are presented on a clean white background. In addition, AW developed a tagline of \u201cProudly Grown in America\u201d to reinforce the message of home grown.<\/p>\n<\/div><\/div>

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Exploratory<\/h5>\n<\/div>
Direction1<\/a><\/div>
\n
Americana <\/h6>\n

Patriotic imagery that celebrates the American Farm<\/p>\n

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Direction 2<\/a><\/div>
\n
The Farmer<\/h6>\n

\u2013 Evidence of the hard working farmer\u00a0<\/p>\n

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\n<\/div><\/div><\/div>

Direction 3<\/a><\/div>
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Farm to Table<\/h6>\n

\u2013 The culinary trend of
\n‘farm-to-table’, whitespace, and fresh gourmet imagery<\/p>\n

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\n<\/div><\/div><\/div>

Direction 4<\/a><\/div>
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The Plate<\/h6>\n

A complete meal in each bag. Highlighting the product benefits the three food groups; vegetable, meat and starch \u00a0\u00a0<\/p>\n

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