{"id":1159,"date":"2017-04-14T16:50:45","date_gmt":"2017-04-14T16:50:45","guid":{"rendered":"http:\/\/develop.aw-design.com\/?page_id=1159"},"modified":"2017-04-27T19:16:58","modified_gmt":"2017-04-27T19:16:58","slug":"process-illumai","status":"publish","type":"page","link":"http:\/\/aw-design.com\/index.php\/process-illumai\/","title":{"rendered":"process illumai"},"content":{"rendered":"
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Illumai Hair Care<\/span><\/h5>\n

Illumai is a 3 step hair care system designed to work with the naturally occurring biome of the scalp and hair to restore health and beauty naturally. Illumai originally launched in a black and purple package which felt like a fashion or perfume brand. AW repositioned the brand as \u201cthe beauty of biology\u2019, exploring visuals with lightness, transparency and vibrant fresh color.<\/p>\n<\/div><\/div>

Before<\/h5>\n<\/div><\/div><\/div>
Exploratory
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Direction 1<\/a><\/div>
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Numbers<\/h6>\n

Graphic numbered system to define each step of the process \u00a0\u00a0<\/p>\n

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Direction 2<\/a><\/div>
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Illuminate<\/h6>\n

Bright elements portray the illuminating power of the products \u00a0<\/p>\n

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Direction 3<\/a><\/div>
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Icon<\/h6>\n

Icon system, where different parts of the icon correspond to the order of the process <\/p>\n

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Direction 4<\/a><\/div>
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Color<\/h6>\n

Color blocking system. A different color for each step of the process\u00a0<\/p>\n

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Direction 5<\/a><\/div>
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Circle<\/h6>\n

The regenerative cycle of healthy hair growth\u00a0<\/p>\n

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Direction 6<\/a><\/div>
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Bio <\/h6>\n

Biological forms of the natural biome\"\"<\/div><\/div><\/div>

Direction 7<\/a><\/div>
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Transparent<\/h6>\n

Concept based on layering equal parts to build a whole <\/p>\n

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