{"id":1882,"date":"2018-06-27T16:30:50","date_gmt":"2018-06-27T16:30:50","guid":{"rendered":"http:\/\/aw-design.com\/?page_id=1882"},"modified":"2018-07-11T15:42:44","modified_gmt":"2018-07-11T15:42:44","slug":"fresh-success","status":"publish","type":"page","link":"http:\/\/aw-design.com\/index.php\/fresh-success\/","title":{"rendered":"Fresh Success"},"content":{"rendered":"
Concord Fresh Success<\/span><\/h5>\n

Faced with low brand awareness and visibility, the Concord Foods brand of fruit and vegetable enhancers decided
\nto completely rebrand. AW created a new brand position and name to better communicate to the consumer. Concord Fresh Success
\nboosts the flavor of fresh fruits and vegetables so that clever moms can delight their families with tasty variety.
\n<\/span><\/p>\n<\/div><\/div><\/div>

Before<\/h6>\n<\/div>
<\/div><\/div><\/div>
Exploratory<\/span><\/h5>\n<\/div>
Direction 1<\/a><\/div>
\n
The Color of Fresh<\/h6>\n

Vibrant color palettes utilizing the color of fresh produce<\/p>\n

\"\"<\/p>\n<\/div><\/div><\/div>

Direction 2<\/a><\/div>
\n
White is Fresh<\/h6>\n

Simple, clean, & modern concepts stand out from the color of the produce section<\/p>\n

\"\"<\/div><\/div><\/div>

Direction 3<\/a><\/div>
\n
The Mix<\/h6>\n

“Pseudo-cooking” concepts make the consumer feel like they made something from scratch<\/p>\n

\"\"<\/div><\/div><\/div>

Direction 4<\/a><\/div>
\n
Craft<\/h6>\n

The creative process showcasing the evidence of the maker<\/p>\n

\"\"<\/div><\/div><\/div>

Direction 5<\/a><\/div>
\n
The Prize of Success<\/h6>\n

Success is gained from the healthy benefit of eating well & the happiness provided by great taste<\/p>\n

\"\"<\/div><\/div><\/div><\/div>

<\/div><\/div>
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