Uncovering the core essence of a brand is only the start. The true power and value of a brand comes from maintaining consistencies across different brand manifestations. We enjoy being involved in all areas of branding.

DESIGN

The depth of our design exploratory phases is unmatched! Exploratory phases are an opportunity for a brand to explore what it is and what it can be. We leave no stone unturned and often over deliver. We identify several traits of a brand like “crafty” or “wholesome” for example and then explore how each of those traits can lead the brand. Ultimately a brand’s soul is not one thing but the right combination of all of its traits – the sum of its parts. This is the AW-Sum process!

STRATEGY

We always start with a sound strategy. Even when clients comes to us with a strategy we will challenge it and make sure it is unique and relevant. If strategy needs to be developed, then we will work with one of our partners for repositioning or brand creation.

There is no trademark process that we force fit projects into. We deliver solutions based on your unique situation. Each problem and brand is different and requires a different road map. We evaluate the circumstances and construct a unique methodology for each project.

INNOVATION

Brands have hopes and dreams and aspire to go someplace bigger and better. Innovation is the opportunity for brands to explore who they are and what they could be, to find out what they mean to consumers and to deepen the bond by developing products that fill a core need. The process is creative and relatively risk free because ideas are explored and tested virtually before making a major commitment of capital. We can manage the entire innovation process from concept to research or simply help visualize ideas of your internal team.

Expert Core Services

Package Design & Branding | Brand Strategy | New Product Innovation | Structure | Research | Naming | Corporate Identity

Secondary Brand Support

Print | Environments & Signage | Advertising & Promotions | Multimedia & Web Design

  • Branded Environments

    Branded environments allow consumers a full sensory experience. The Molson Hockey House at the 2010 Winter Olympics connected Molson with the “Great Canadian Outdoors”. Hockey fans were greeted by a walk-through maple leaf, interior walls were covered with birch wood branches, bar tops were glass covered river stones with flowing water, floors were covered with imitation pond ice complete with skate marks and frozen leaves.

  • New Product Development

    New product innovation is a way to expand on the core equities of a brand. Wishbone salad dressing, in a new delivery system, fills a core desire of consumers to control portions. The ‘Salad Spritzers’ concept was one of twenty new product ideas tested with consumers.

  • Marketing Materials

    Marketing materials are an important brand representative. Product sell sheets, product catalogs, cookbooks all must be created with a consistent brand voice. Creating a brand guidelines helps to insure correct implementation.

  • Advertising & Promotions

    Campaigns are a way for brands to build recognition and connect with consumers outside of the supermarket aisle. A billboard campaign for Chock Full o’ Nuts coffee celebrated its position as “New York’s Coffee” and the official coffee of The World’s Most Famous Arena.

  • Branded Environments

    Branded environments allow consumers a full sensory experience. The Molson Hockey House at the 2010 Winter Olympics connected Molson with the “Great Canadian Outdoors”. Hockey fans were greeted by a walk-through maple leaf, interior walls were covered with birch wood branches, bar tops were glass covered river stones with flowing water, floors were covered with imitation pond ice complete with skate marks and frozen leaves.

  • Marketing Materials

    Marketing materials are an important brand representative. Product sell sheets, product catalogs, cookbooks all must be created with a consistent brand voice. Creating a brand guidelines helps to insure correct implementation.

  • New Product Development

    New product innovation is a way to expand on the core equities of a brand. Wishbone salad dressing, in a new delivery system, fills a core desire of consumers to control portions. The ‘Salad Spritzers’ concept was one of twenty new product ideas tested with consumers.

  • Advertising & Promotions

    Campaigns are a way for brands to build recognition and connect with consumers outside of the supermarket aisle. A billboard campaign for Chock Full o’ Nuts coffee celebrated its position as “New York’s Coffee” and the official coffee of The World’s Most Famous Arena.