AW Design

Goya Frozen Products

Goya’s extensive variety of frozen staples offers consumers a no-fuss way to enjoy authentic Hispanic flavors anytime. With such a wide and expanding range of products that often look similar, we refreshed the line with a color-coded system organized by occasion – sides, appetizers and entrées. Now consumers can easily navigate the freezer to find their favorites quicker, while new products are better identified and less likely to get lost in the crowd.