Chicharrones

Fried pork rinds are enjoyed as a snack around the world! Goya’s package update includes bold color, a smaller Goya logo, more emphasis on Chicharones name and an updated proprietary pig character. “Piggy’s” expression changes along with the spice level.


Before
Exploratory

Original

Based off of the original package architecture, including the original pig character illustration

Hand Painted Signage

Hand-painted style typically used by barbecue restaurants, food trucks, and roadside stands.  

BBQ Joint

Rustic, gritty barbecue elements including texture, color, and typography 

Latin Flair

Elements of Hispanic culture, such as the angular repeated patterns and bright color palette. 

Character Development

A new, more modern and ownable pig character