Fried pork rinds are enjoyed as a snack around the world! Goya’s package update includes bold color, a smaller Goya logo, more emphasis on Chicharones name and an updated proprietary pig character. “Piggy’s” expression changes along with the spice level.
Based off of the original package architecture, including the original pig character illustration
Hand Painted Signage
Hand-painted style typically used by barbecue restaurants, food trucks, and roadside stands.
Rustic, gritty barbecue elements including texture, color, and typography
Elements of Hispanic culture, such as the angular repeated patterns and bright color palette.
A new, more modern and ownable pig character