Ice Wars
Ice Wars takes the excitement and adrenaline of hockey fighting and puts it front and center.
Bold typography and a strong color palette help build a visual language and create branding that really packs a punch.
Exploratory
Direction 1: ‘The Crown’
The winner will be awarded a crown, rather than a traditional belt
Direction 2: ‘Ice’
The unique aspect of fighting on ice
Direction 3: ‘The Warrior’
Fighters are required to wear helmets, unique to IceWars
Direction 4: ‘Fists’
Using fists to represent the two combatants
Direction 5: ‘Figures Grappling’
Holding on to the jersey is unique to a hockey fight
Direction 6: ‘The Face-off Circle’
Unique to a hockey arena
Direction 7: ‘Monogram Logo’
Explore the aggressive shapes of the “IW” letterforms
