Plantain Chips

Plaintain chips are a staple snack in Southern and Latin American countries. For the general US market , Plaintain chips, Yuca chips, Sweet Potato chips and Tostones are a unique and healthy snack alternative to traditional potato chips. Goya’s updated look included fresh, new product photography and bold color coding for flavor while maintaining the clean white background of the original.


Before
Exploritory

Flavor Blast

Intense, bright color palettes to express bold flavor

Bold Energy

Heavy texture and expressive typography show new, youthful voice  

Gritty Textured

Craft paper and hand-done type celebrate the physical texture of the product  

White Equity

Whitespace and elegant type offers a fresh, new look while maintaining visual equities from the original design