Plaintain chips are a staple snack in Southern and Latin American countries. For the general US market , Plaintain chips, Yuca chips, Sweet Potato chips and Tostones are a unique and healthy snack alternative to traditional potato chips. Goya’s updated look included fresh, new product photography and bold color coding for flavor while maintaining the clean white background of the original.
Intense, bright color palettes to express bold flavor
Heavy texture and expressive typography show new, youthful voice
Craft paper and hand-done type celebrate the physical texture of the product
Whitespace and elegant type offers a fresh, new look while maintaining visual equities from the original design