Farmers Pantry

Creating a new brand from scratch is a unique opportunity to define the most relevant aspects of a brand. American Snacks had several messages to convey about their new Farmers Pantry meal snacks. Our design exploratory revealed the correct balance. The focus is on the farmer with a gritty silhouette and background texture while the ingredients are presented on a clean white background. In addition, AW developed a tagline of “Proudly Grown in America” to reinforce the message of home grown.

Farmers Pantry

Creating a new brand from scratch is a unique opportunity to define the most relevant aspects of a brand. American Snacks had several messages to convey about their new Farmers Pantry meal snacks. Our design exploratory revealed the correct balance. The focus is on the farmer with a gritty silhouette and background texture while the ingredients are presented on a clean white background. In addition, AW developed a tagline of “Proudly Grown in America” to reinforce the message of home grown.

Exploratory
Americana

Patriotic imagery that celebrates the American Farm

The Farmer

– Evidence of the hard working farmer 


Farm to Table

– The culinary trend of
‘farm-to-table’, whitespace, and fresh gourmet imagery


The Plate

A complete meal in each bag. Highlighting the product benefits the three food groups; vegetable, meat and starch