Plaintain chips, Yuca chips, Sweet Potato chips and Tostones are an exotic and healthy alternative to traditional potato chips. The flavors are bold and unique and the textures are lively but the product names are not widely recognized by the general market consumer. We explored ways to visually bring the products personality to life while highlighting a visual of the whole vegetable. The final design solution includes fresh new product photography, and bold color coding by flavor while maintaining the clean white background of the original.
Intense, bright color palettes to express bold flavor
Heavy texture and expressive typography show new, youthful voice
Craft paper and hand-done type celebrate the physical texture of the product
Whitespace and elegant type offers a fresh, new look while maintaining visual equities from the original design.